/ Ruffwear Sweden / About

Ruffwears Path
For Ruffwear founder Patrick Kruse, exploring the outdoors has been a way of life since the beginning, whether by foot, bike, flying machine, or boat. And he has always searched for ways to include his canine sidekicks in all of his adventures. Today, Ruffwear, is present around the globe. Throughout our journey, we’ve remained true to our passion for enhancing and inspiring exploration for outdoor adventurers and their human companions.

Ruffwears Pack

Since 1994, Ruffwear has always done things a little differently. We are driven by our shared passion for the canine-human connection. We are proudly self-funded, and by managing our business with thoughtfulness and intention, and reinvesting our profits, we give ourselves the freedom to pursue purpose rather than profit, to innovate, and to seek continuous improvement in everything we do. 

We are an adventurous and curious group. We’re self-reliant, but we’re also collaborative. We push the boundaries, but we don’t take unnecessary risks. We believe in honesty, transparency and integrity, and we honor each other’s hard work by offering gratitude and respectful feedback. We treat each other like family with support and trust. 

Design Philosophy
Since 1994, Ruffwear has been dedicated to building gear for outdoor athletes and their human companions. We believe that our products should perform and that performance should be measured by the ability to enhance our outdoor adventures with our dogs. These guiding principles, along with a desire to push the boundaries and explore, are what fuel our soul and drive us to create the best dog gear possible.
Thanks for sharing the adventure with us.